
The landscape of search is changing, and SaaS brands need a partner that understands technical SEO and AI discovery. Historically, organic search has been the most significant revenue channel for SaaS companies, representing upwards of 40% of all B2B revenue. However, AI-driven search results have already affected their organic traffic patterns, with brands cited in AI Overviews earning 35 percent more organic clicks than those that were not cited.
Brand Voice creates content that is topically rich and optimized with techniques such as semantic triples, making it more easily ingested and understood by search engines and AI models. This helps your website rank for a wider range of search terms and be cited more regularly by AI models like ChatGPT, Claude, and Perplexity.