How Brand Voice Works
For Content Marketers, By Content Marketers
Brand Voice is not just another ChatGPT wrapper for content writing (in fact, it doesn't even use GPT). It is a one-of-a-kind hybrid human & AI content marketing software designed by content marketers to help content marketing & SEO teams create high-quality, ready-to-publish SEO content that ranks.
An Extension Of Your Content Marketing Team
How Brand Voice Works
- Entirely done for you
- No subscription fees
- No new employee overhead
Brand Voice isn't just an AI content writing software. It's a comprehensive suite of tools that conducts research, develops a strategy, then plans and executes comprehensive content marketing campaigns.
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Every Content Campaign Starts With Research
Competitor Research
Brand Voice reverse-engineers the competition’s SEO success by identifying the specific search terms, topics, and themes that resonate with your shared audience. This research provides a data-backed roadmap of lucrative topics to target for your brand's content marketing campaign.
Keyword Research
Brand Voice identifies high-intent search terms and trending topics that align perfectly with your industry and audience. By analyzing search volume and keyword difficulty, we pinpoint the most valuable opportunities to anchor your content marketing strategy for maximum visibility.
SERP Analysis
We dive deep into the search engine results pages to uncover hidden opportunities, such as "People Also Ask" clusters and featured snippet gaps. This analysis ensures your content strategy isn't just chasing keywords, but is strategically engineered to capture maximum real estate in the modern search landscape.
Campaigns That Target Customers, Not Just Clickers
Extract Hyper-Granular Audience Personas
Brand Voice identifies hyper-granular audience profiles that are a market fit for your products and services. We then use these audience profiles to guide the strategy and planning of a content marketing campaign.
Define Semantic Clusters & Topical Clusters
Brand Voice uses information about your brand, your targeted audience profiles, and the topics and terms we've identified to create semantic clusters & topical clusters. These clusters are designed to establish topical authority for your website and improve visibility in search engines and LLMs like ChatGPT, Claude, and Perplexity.
Curate Engaging & Authoritative Article Topics
Using the semantic & topical clusters, Brand Voice creates hyper-granular article topics that align with the questions your audience is asking and the information they need when making purchasing decisions to establish your site as an authority on the given topics.
Audience-Targeted Topics
Brand Voice moves beyond broad industry terms to identify hyper-specific topics that speak directly to your most valuable niche segments. By addressing the unique pain points and interests of a granular audience, your content attracts high-intent users, resonates deeply, and builds immediate trust.
Keyword-Targeted Topics
Brand Voice transforms high-value search terms into comprehensive content pillars designed to secure top rankings for the phrases that drive your business. By strategically mapping keywords to specific topics, we can produce content that creates real value for your users and establishes your site as a topical authority.
Content That Is Designed To Capture Attention
It Starts With An In-Depth Content Brief & Fact Sheet
Every piece of content built by Brand Voice starts with an in-depth content brief and a comprehensive fact sheet to ensure complete, factual topical coverage in your articles.
- Topical Coverage Brand Voice analyzes the top-ranking competitor articles, topical resources, and relevant supplemental topics to ensure your article demonstrates expertise with complete topical coverage.
- Deep Research Brand Voice utilizes Perplexity's Deep Research model to extract relevant facts, statistics, and data points to ensure your articles are factual and demonstrate expertise.
Content Production
Brand Voice then utilizes the detailed content briefs and verified fact sheets to guide a multi-step content production workflow. This ensures your final output is not only authoritative and factually accurate but also perfectly aligned with your style, tone, and established SEO goals.
First Draft
The creation process begins by synthesizing your brief and fact sheet into a complete long-form first draft that is accurate, well-structured, and ready for refinement.
AI & Human Edits
The first draft undergoes a dual-layer refinement where AI efficiency meets expert human oversight. This collaborative review polishes the content for optimization, style, flow, and impact while ensuring the tone remains consistent with your brand’s unique identity.
Second Draft
The second draft is where the AI and human editorial feedback are applied to sharpen the flow, tone, optimization, and impact of your content. This stage transforms the initial structure into a sophisticated, structurally sound piece that is ready for the home stretch.
Final Human Edits & Optimization
In the final stage, a seasoned human editor performs a meticulous review to ensure your content is error-free, factually sound, and optimized dominate the SERPs and resonate with your audience.
05. Create Optimized Assets
Ready-to-Publish Assets Optimized To Outperform The Competition
Once your content is finalized, Brand Voice automatically generates the essential supporting elements needed for a successful launch. From professional-grade imagery to conversion-optimized meta tags and skimmable key takeaways, we provide a complete distribution-ready package in seconds.
Brand-Aligned Images
Eliminate the need for stock photos with high-quality visuals that mirror your unique brand aesthetic, ensuring a consistent brand identity across your entire digital presence.
CTR & SEO Optimized Metadata
High-impact meta titles and descriptions that satisfy search engine algorithms while compelling users to click by blending SEO best practices with persuasive copywriting and search intent.
In-Depth Key Takeaways
Distill your long-form content into high-impact, skimmable summaries in a structured, easy-to-digest format that allow readers, search algorithms, and LLMs to quickly find answers.
Get A Free Article For Your Website
Just tell us a little bit about your business and your products or services, and we'll send you a highly optimized, ready-to-publish article with no strings attached.
Our Go-To Partner For Content Marketing & SEO
Brand Voice is the first content writing service we've used where every article arrives publish-ready — no rewrites, no hand-holding, no matter the vertical.
Shane Yarchin, Mynt Agency, COO
